KEDS

As design director I led the design vision, strategy and direction for the Keds kids brand. Working on keds provided an opportunity to focus on the tween consumer bridging the gap between the kids and Women’s businesses.

The champion platform

Contribution: Upper | Tooling | Materials and Color

celebrate an icon with a new twist

KEDS RAINBOW NOTEBOOK

This collection was inspired by the first days of school with a focus on custom print designs infusing AI-inspired bright colors to evoke a sense of optimism.

Contribution: Details | Color and Materials