MERRELL
I led the development of numerous highly successful Merrell kids franchises, furthering the brand's mission of enhancing outdoor accessibility for all. Additionally, I had the opportunity to contribute to the expansion of Women’s casuals.
BARE STEPS FRANCHISE
Designed specifically for little feet to aid in the development of a healthy gait as they learn to walk and run, the Bare Steps™ collection offers innovative features for children on the move. Selling over 150k pairs annually, this collection laid the groundwork for the Merrell toddler business introducing new lifelong consumers to the brand.
Contribution: Innovation Team Lead | Creative Direction | Last Development | Tooling Design | Upper Design | Material and Color Direction
HYDRO SANDAL
The hydro sandal was one of the most successful Merrell kids styles carrying over for 10 seasons. This sandal was the first in a series of styles that boosted the Merrell kids sandal business selling over 150k pairs annually.
Contribution: Concept | Tooling design | Upper design | Materials and color
WOMEN’S CASUALS
Contribution: Creative direction | Tooling design | Upper designs | Material direction